Project: Microsoft Security Experts
Microsoft needed to launch a new cybersecurity service, but here's the thing: most people don't really know the value of "expert services" until they're in the middle of a crisis. So we took three real cyberattacks and turned them into stories that actually demonstrated what Microsoft Security Experts actually do.
We wrote scripts for videos showing how North Korean hackers posed as fake employees, how a routine security check uncovered a months-long breach, and how something as innocent as clicking "verify you're human" became a sophisticated attack. Through these, we showed the moment when having an expert by your side changes everything.
The goal:
Showcase the new Microsoft Security Experts suite through use of 3 compelling, real-world stories of Security Experts thwarting advanced threats
The team:
CD: Jon Dietrich
ACD: Mike Grigg
Senior Copywriter: Daniel Wallace
Account Lead: Jackie Cole
My role:
Interviewed SMEs, concepted and scripted videos and helped guide production.